“Concise, Accessible, Authoritative…”
This unique book explores 26 key Innovation Management theories, models and frameworks incorporating strategic, organisational, economic and technological perspectives. Backed up with the latest research and packed with practitioner examples this book is essential reading for professional Managers, Executives and Directors charged with ‘innovating’ (this means you). Concise, accessible and authoritative The A to Z of Innovation Management provides you with the knowledge, insights and tools to avoid the pitfalls, overcome the barriers and succeed with your own innovation journey.
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